Thursday, August 13, 2009


Still on sneakers; luxury fashion house Gucci has joined forces with music mogul & producer, Mark Ronson, to launch the Gucci Icon-Temporary flash pop-up sneaker store that is set to travel the world.

Ronson, who has produced a string of hit records with No1 selling artists such as, Lily Allen & Amy Winehouse, has teamed up with Gucci’s creative director Frida Giannini to design a collection of limited edition Gucci Ronson sneakers.

Out in October, the range consists of 16 men’s styles and 2 women’s styles incorporating classic Gucci design signatures, such as the GG logo and a stylised version of the iconic Gucci red and green web detail. The sneakers will also come with silver or gold metal dog tags attached, with customers having the option to purchase customised leather dog tags with their initials on the laces.

The duo are set to host a celebratory launch party at the 1st flash store in New York on 23rd October. The NY pop-up will stay open for just two weeks and be decorated in a slick white gloss and an oversized red and green web band that wraps around its perimeter.

In December the flash store will then move from New York to Miami, continuing on to select cities in Europe and Asia such as London, Berlin, Paris, Hong Kong and Tokyo. At each international destination of the tour a new limited edition Gucci Ronson sneaker will be introduced. Sadly there are no destinations in Oz for this venture, but every customer that manages to snag a pair from overseas will also receive a custom 12-inch vinyl record with exclusive tracks, produced by Mark Ronson, as a gift with the Gucci Ronson sneaker.

Any potential for a snippet of this collection to reach down-under? I am told by a source @ Gucci that Ronson sneakers 'may be able to be sourced' from the US. Any interested candadites should check in @ Gucci Stores.

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