Tuesday, April 05, 2011
PUT ON YOUR RED SHOES
According to UK's Vogue, the female cabin crew @ Virgin Atlantic will today be sporting new red shoes instead of their usual black ones.
Apparently the change was prompted by the success of a television advertising campaign in the UK which sees stewardesses wearing their uniform with red shoes.
"We have listened to our staff's comments and we have been working very hard to develop a pair of patent leather red shoes that will reflect the glamour of our iconic uniform," Steve Ridgway, chief executive of Virgin Atlantic Airways, said. "I am very pleased to see the launch of the new shoe on a day when we launch our new shiny Airbus A330 at Manchester Airport. I am sure the new red shoe will add even more glamour to our female uniformed staff worldwide."
The shoes themselves come in two styles - the three-inch Dorothy and the two-inch Dotty. They are made in red patent leather to complement the uniform, designed ten years ago by John Rocha, and are supplied in a yellow brick box. It seems the shoes are just the beginning of a uniform overhaul.
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