Tuesday, June 14, 2011


I love a good, strong girl-power story, especially when it involves shoes.

Meet 26 year old Lindsay Phillips. This energetic and inspiration entrepreneur came up with a simple (yet brilliant) shoe innovation that is now a 30 million dollar a year concern.

The founding force behind Lindsay Phillips Ballet Flats and SwitchFlops used her high school art project - ceramic thongs - as her muse. Delighted in the market’s response, Lindsay began designing functional thongs with colourful straps, each adorned by a unique button. The concept evolved when she realized that by using hook-and-loop fasteners she could create one shoe with many straps. This simple innovation was the birth of SwitchFlops and she applied for a patent on her idea before she graduated high school.

Her new range of Lindsay Phillips Ballet Flats are now available right here in Australia in 100 stores across the country - with a vast array of interchangeable snap designs including; flowers, buttons and sparkly snaps for a touch of bling, there's something for everyone. The super cute ballet flats are designed to save you money without compromising style.

I asked Lindsay the questions I like to ask all shoe addicts:


In my mind shoes are an accessory and one can never have too many accessories. It's nice having a lot of options when it comes to shoes. They can really make or break an outfit.


My Tan Jordi's with the Sandra snap (see thong & starfish snap above). I love them because they go with everything!


"Give a girl the right shoes, and she can conquer the world."

Now for the exciting news. We have a pair of new Lindsay Phillips Ballet Flats to GIVE AWAY! To enter go to the Shoe Addict Facebook Page and ‘Suggest’ it to as many friends as you can. The competition closes at midnight next Tuesday 21st June (Australian Time). To verify your suggestions simply reply to the Competition Announcement Message and let me know how many ‘likes’ you achieved and their names. We’ll verify the winner @ Shoe Addict HQ and announce the lucky recipient next Wednesday 22nd June 2011.

Go forth and ‘Suggest’ people and you could be, as Lindsay likes to say, "Changing your look, not your sole."

Lindsay Phillips Ballet Flats will be available exclusively @ Terry White Chemists. Click here for more info.

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