While the Nike+ fitness tracking platform has been around for years, the footwear giant has just unleashed shoes with the technology actually built into the shoe.
Nike+ Basketball and Nike+ Training launched last week in the US, China, UK, France and Germany, creating two new NIKE+ experiences. They will combine with Nike+ Running and the Nike+ FuelBand to create an entire digital ecosystem for athletes and aspiring athletes at every level.
I've had Nike+ Running for some time courtesy of my Hawaiian shopping jaunts, and while I haven't really used it to full capacity (if it was installed in my heels, that would be another story), I love a good gadget.
At the heart of this latest innovation is the Nike+ Sport Sensor, a technology built into each shoe that collects information about the users' movement and then wirelessly transmits the data to a Nike+ Basketball or Nike+ Training app on their phone. The data is then translated into different metrics that deliver real-time feedback and information about either their training session or basketball game.
So what is Nike going to do with all that data? Its first plan for this US Summer is 'Game On, World', which is a series of challenges inspired by pro athletes encouraging all Nike+ users to set their personal bests in various categories.
I could set a serious heel wearing PB if this was implanted in my Louboutins.
No word yet on when these kicks will hit Australian shores. For more go to Nike.
@traceygillinder would like to apologize for cheating on Shoe Addict readers. Forgive me? Then check out the new Brisbane Times Plus One Column!
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Follow Tracey on Twitter @ http://twitter.com/traceygillinder
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