Saturday, September 03, 2011
GUCCI & FIAT'S LOVE CHILD
I have a confession to make... I love cars. Clearly I love my shoes but I do love cars. Not just any common-garden-variety car, beautiful, elegant prestige cars. So when I hear Fiat has teamed with Gucci, I'm all over it.
In a year that sees the celebration of 150 years of Italian unification and on the occasion of the 90th anniversary of the establishment of the Gucci brand, Fiat and the Florence-based luxury label present the "500 by Gucci."
The car is the result of intensive creative collaboration between Stile Fiat and Gucci, a co-design project where the work by the Italian designer label is devised to enhance the distinguishing traits of the iconic Fiat 500.
Consequently, "500 by Gucci" represents the perfect blend of two stylistic approaches which, each in its respective field, have made Italian style so famous and influential all over the world, focusing as ever on attention to detail, the ongoing pursuit of quality materials, in the spirit of a simple yet refined elegance.
The new car features exteriors in two colours, Black or White, both enhanced by the exclusive paint with glass beads which make it 'shine like a gem.' The same colour combination can be found on the key cover, which gives customers their first distinguishing sign of the "500 by Gucci".
Designed by Gucci's creative director Frida Giannini in collaboration with Fiat's design office, the convertible version of this limited edition car is sleek, sporty and made for summer adventures. Beginning in August / September, the 500C by Gucci will hit the road in a mult-city tour of Europe's most charming locations. The first stop will be Saint Tropez (August 19 - 27) followed by Berlin (September 8 - 14), Barcelona (September 25 - October 2), London (October 16 - 23) and Geneva (October 23 - 30). A special Italian road show kicks off in Forte dei Marmi (August 22 - 28). From there it travels to Rome (September 4 - 11), Florence (September 19 - 26) and finally Milan (October 8 - 16).
Sign me up - love!
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