Friday, September 30, 2011


Piazza Signoria in Florence, Italy, is one of my favourite places in the world and now it has another fabulous draw card, the Gucci Museo.

In celebration of the luxury brand's 90th Anniversary, the fashion House opened the Gucci Mueso inside the medieval Palazzo della Mercanzia. (Watch the making of Gucci Mueso below).

Starlets, A-List Florentines and fashionistas turned out in droves for Wednesday night's opening. Spied strutting the red carpet were Camille Belle, Frida Giannini, Charlotte Casiraghi , and Abby Cornish.

The museum houses an exhibit from the rich history of the Gucci archives as well as a contemporary art installation by the Pinault Foundation.

The first floor plays host to installations such as: flora world, handbags, evening, precious, and contemporary art space. The second floor is logomania, lifestyle, and sport and the ground floor sees a Gucci icon store, bookshop, café, and gift shop.

Patrizio di Marco, Gucci's President and CEO, said, "We have decided to give life to something very dynamic and engaging. Visitors to the GUCCI MUSEO will not have the impression of a nostalgic celebration, instead our aim has been to create a destination experience where people can appreciate and enjoy our history, but at the same time understand how innovative and alive Gucci is today. The GUCCI MUSEO is also a tribute to our hometown," according to a Fibre2Fashion article.

Gucci is a luxury institution and one of the most renowned fashion houses in Italy, with Guccio Gucci opening his first leather goods and small luggage store in 1921. The son of an Italian merchant, Guccio Gucci wanted to blend the inspirations he acquired from both London, while working at the Savory Hotel, and from life in Italy, utilizing the classic sensibility of Italian craftsmanship.

Makes sense to me. Molto bella.

For more on the Gucci Museo click here.

(Pictures from bottom: Aldo Gucci in front of the original Florence store, Top; inside the exhibit.)

See the making of the Gucci Mueso...


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