Tuesday, January 26, 2010


While some may write Kim Kardashian off as not so smart, she knows what she’s doing.

The 29-year-old has channeled tabloid coverage into a comprehensive resume that now includes actress, spokesperson, stylist, exercise guru and business woman.

Though the Los Angeles native is best known for her role on the E! Channel’s reality series “Keeping Up with the Kardashians” — which also features sisters Kourtney and Khloe, mother Kris and stepfather Bruce Jenner — she is making inroads as a style authority among the Hollywood sect.

She’s also made her entry into the footwear industry as the co-founder and chief fashion stylist of ShoeDazzle, a shoe-of-the-month club that offers personalized style selections for a flat $40 monthly rate.

The venture hasn’t been all business for the professed shoe fanatic, who also has her own fitness DVD and has designed a ready-to-wear collection for BeBe with her sisters. The ShoeDazzle gig also has been a boon to her own personal shoe collection, which includes more than 200 styles.

“I’m addicted,” said Kardashian, who is rarely spotted in footwear of the flat variety. “Unless I’m working out, I’m almost always in heels, and sometimes I find it uncomfortable to be in flats.”

Kardashian recently kicked up her stilettos to speak with Footwear News @ WWD about her biggest shoe challenge and her organizational strategy: Kardashian has three closets — one for boots, one for heels and one for sneakers and flip-flops — to accommodate her growing collection.

For the full Footwear News article go to WWD.COM
(Image Credit: WWD)

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